According to Experian Hitwise, Baidu refer 27% of the search traffic to its own web properties, among which the top three are Baidu Knows (or Baidu Zhidao, a Q&A style site), Baidu Encyclopedia (Wiki style site), and Baidu Post Bar (a UGC website similar to a forum).
Top 3 Online Advertising Platform in 2012: Baidu, Alibaba, Google
According to Enfodesk, Baidu accounted for 30.9% of the total online ad revenue in China; Alibaba for 15.3%, and Google China for 6.2%.
China Search Engine Market Share in 2012
According to China search engine market quarterly data in 2012 released by EnfoDesk, the China search engine leader Baidu accounted for 78.6% of the total search engine market, Google for 15.6%, while Sogou 3.1%.
Dependence on Baidu by Industry
Recently Hitwise collected data of anonima internet surfing, searching and interbehavior among netizens, cooperated with the telecoms operators and the ISP. They found that Wiki sites, the local catering industry, tourism and the Airlines have higher dependence on Baidu.
Baidu Zhidao Launched Q&A Platform for Enterprises
Baidu Zhidao is the world’s largest Chinese interactive Q&A community platform. Recently it launched Q&A community marketing platform for enterprises. Baidu Zhidao Enterprise Platform serves as corporations’ official customer service. The platform is offered for the enterprise users to communicate with their customers and lightens the burden of the high labour service cost, which can […]
Top 10 Searches on Baidu in 2012
What are Chinese Netizens interested in 2012? Check out the top 10 searches on Baidu in 2012:
Search Engine Market Update in Q3 2012
China search engine market reached 7.78 billion yuan (USD 1.25 billion) in Q3 2012, with the QoQ growth of 13.5% and YoY growth of 44.1%. China’s search engine market growth is slowing down as the growth rate is lower than 50% for the very first time due to a few factors: Affected by the macroeconomic […]
China Search Engine Market Update in October 2012
Compared with September, total visits to Baidu increased and its market share by visits went up to 61%, keeping its safe lead in this field. Moreover, Bing is experiencing an obvious growth ever since its strategy adjustment. Qihoo’s 360 search engine is now the second most visited search engine in China after Baidu.
Top 20 Internet Companies by Total Reached Users in China for H1 2012
According to the data provided by iResearch this July, here comes the list of China’s top 20 internet companies by total reached users in the first half of 2012. The research was based on long-term monitoring for 400,000 network behavior samples.
Branding with Baidu CAPTCHA Ads
Baidu Captcha is another strong tool for brand marketing, suitable for online campaign like brand communication, new launches. It uses discernible materials to replace previous twisty letters or characters. Only when users enter the specific information in the picture or ad words correctly, can they finish the authentication. The process of expression, recognizing, memorizing and […]
Baidu Site App Platform: Turn Your Website into WebApp
If you are observing an increase in mobile traffic with high bounce rate, you probably should consider designing a mobile site (if your site is not based on responsive design). If you don’t have a budget for that, you can use this tool from Baidu called Baidu Site App. According to Tencent News, Baidu Site App […]
Baidu Jingsuan: Stronger Analysis Tool for Your DigiMarkeitng
Recently, Baidu Team published a brand new analytics product called Baidu Jingsuan. It is a data-drived platform offering precise assessment of online ads for advertisers. With more comprehensive data analysis, it claims it could increase the ROI if taking full advantage of it. Let’s take a closer look of its fantastic advantages:
Qihoo 360: A New Player in China’s Search Market
Qihoo 360, China’s biggest anti-virus vendor, launched a search engine “so.360.cn” on 16 August in public beta and soon became the second largest traffic source to many websites like chinaz.com and dxy.cn. Since 20 August, Qihoo has replaced the default search engine with its own on its directory site hao.360.cn and its own browsers. Due […]
Baidu PPC Launched Android App & Performance Analysis
Baidu launched an Android app for its paid search platform where advertisers can check account balance, campaign performance; top up account, receive alert and optimize campaigns. The Android app is currently in limited beta; if you want to give it a try, contact your Baidu representative and tell her your mobile number (where the link […]
Your Baidu Account May Be Hacked
Recently Baidu PPC accounts become the target of hackers; if your company runs paid search on Baidu, make sure your account is safe and what to do next if it’s hacked. It’s time to check with your account manager or consultant if any of the following happens: Account suspended due to “illegal” keywords and/or ad […]