Updated in December 2016
November 11th, also called Double 11, has become a special festival during recent years. With four characters of “1”, this date is named as Bachelor’s Day or Singles’ Day. On this day, young people hold bachelor parties to simply have fun. Some choose to end their bachelor life by showing love or proposing for marriage.
In 2009, Alibaba held the first Double Eleven Shopping Festival on Taobao.com, storming the online shopping for the very first time. Big promotions in the name of celebrating Double 11 Singles’ Day usually start at the very beginning of November or early October with huge discounts and giveaways lined up.
Double 11, or Singles’ Day has become the World’s biggest online shopping day as this one day’s online sales on Alibaba alone hit $9.3 billion in 2014.
This E-Book provides:
- an introduction to China’s Singles’ Day, or Double 11 online shopping day
- Double 11 statistics
- comparison of Double 11 vs. Cyber Monday
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