November 11 (11-11) is Singles Day in China and year 2011 makes this date more special with six “1”s. And, this date is even a bigger date for China’s online retailers. Let’s take a look at how crazy China online shoppers can be on Nov 11 2011 on Taobao Mall (all participating merchants offered 50% […]
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5 Ways to Search Weibo in China
Weibo, previously known as Sina Weibo, has 550 million monthly active users in March 2020, remaining one of the top social media platforms in China. For businesses and brands, Weibo search engine could be very useful to identify valuable customer and market insights.
Email Deliverability: China v.s. Worldwide v.s. APAC
Email deliverability in China is much worse than the global average; only 58% of all emails can reach users’ inbox, which is also much lower than the average in Asia Pacific region (78%) according to data shown in a recent ReturnPath report.
Chart: Top Online Website Verticals by Unique Visitors
Online portals like Sohu.com and Sina.com.cn still receive the most web traffic in terms of the number of unique visitors.
How to Submit Customer Service Phone to Baidu Index
Following up the fake customer service phone in Baidu search results, Baidu has officially launched a tool for companies to submit their customer service hotline for free. The “hotline box” is triggered when users conduct a search on Baidu for customer service phone number. Users can then dial the number displayed on the phone or […]
Chart: Select Digital Media Penetration in China in Q2 2011
According to Synovate’s study, almost half of Internet users between age 15 and 24 in China’s Tier 1 cities (45%) use Weibo and close to one third of China internet users in Tier 1 cities between age 25 and 44 (29%) use Weibo. The adoption of Weibo is more popular than mobile Internet (access via […]
Baidu Stats Providing Speed Diagnosis Tool
Baidu has just launched a web page diagnosis tool as a new feature in their web analytics service Baidu Stats. I recommend you this tool to check your website loading performance in two Internet networks — Unicom and China Telecom networks. This is especially helpful if you have your website hosted outside China. You must […]
Tourists Number Surged During National Day 2011
During the seven days of China’s National Day holidays, about 24.3 million tourists traveled to 119 national scenic attractions according to the National Tourism Administration. That was about 8.84% more compared to the same period of 2010. The tickets sale at these tourists attractions during this period went up by 10.57% to 1.25 billion yuan […]
Stanford Study: Online Lives of Chinese and US Teens
High schoolers in Palo Alto, Calif., in the heart of Silicon Valley, spend significantly more time using digital media every day than their peers at leading high schools in the Chinese capital. However, Chinese students sometimes outpace their American counterparts in embracing the latest internet technologies and building a network of online friends they have […]
Video: Oprah of China offers insight into the next generation of young Chinese citizens
Yang Lan, a journalist and entrepreneur who’s been called “the Oprah of China,” offers insight into the next generation of young Chinese citizens — urban, connected (via microblogs) and alert to injustice.
Baidu Webmaster Tools Guide
Baidu Webmaster Platform provides tools to optimize Chinese websites. It has been in invitation-only testing for over a year and it’s just launched public beta. Baidu Webmaster Tools, compared to Google Webmaster Tools, are very basic and premature providing six tools for webmasters: 1. Sitemap Submission to Baidu Webmasters can use Sitemap tool to submit […]
Baidu to Launch URL Shortening Service DWZ.cn
Baidu is launching a URL shortening service dwz.cn. Users can type in a URL to have a shortened URL at dwz.cn or a custom shortened URL can be specified. Users can retrieve the original URL with shortened URL; and, DWZ.cn provides API for URL shortening service.
The Impact of Collectivist Culture on the Chinese Link Graph
It’s a curious yet common practice at the bottom of Chinese websites. A selection of curated hyperlinks that go by many names – “friendly links”, “cooperative partners”, “enterprise promotion” – but have one purpose: to manipulate search engines.
Government Responded in Weibo for Criticism
I know there are a lot of things the Chinese government should do to improve; but the incidents in Huili county of Sichuan Province surprised me; twice. Huili is a small county in southwest Sichuan Province with less than half a million residents. Its website recently published a piece of news of three government officials […]
Case Study: 3 Lessons on Weibo Marketing
The heavy storm yesterday afternoon in Beijing flooded some areas and stopped the operation of several lines of subway. However, there were a few lessons marketers can learn on social media marketing on Weibo from how some Chinese companies took advantage of the storm. Lesson 1: Monitor the conversation & take advantage of trending topic […]