China ad market generated 700 billion yuan (US$101.25 bn) in revenues with online advertising accounting for around 50%. The mobile advertising was a 254.96 billion yuan (US$36.88 bn) market in 2017, representing roughly 70% of overall online advertising. News feed ads are gaining popularity.
Search ads market in China is losing its share while e-commerce ads account for 32% of total. News feed ads are gaining its popularity facing the slowed growth of display ads in China. Also find out the forecast of China’s e-comerce, online videos, social ads, and online portal ads markets. Online ads in different formats […]
There are 656.88 million search engine users in China as of June 2018, 637.4 million among which were using search engine via mobile devices. China’s search engine market is expected to reach US$20 billion in 2018. And, search advertising market is expected to reach US$14 billion in 2018. China’s search advertising market totaled 85.23 billion yuan […]
In China, the generation born in the 1980s (referred to as “Post-80s”) are facing growing responsibilities. They are now dually burdened with caring for young children and elderly parents. 94.9% of this population is in the habit of financial management according to an iClick survey. 90.7% proactively manage their finances by carefully selecting investment options […]
Traditional out-of-home advertising showed a downtrend in spending in China. Both real estate and construction industry reduced out-of-home ad spending by 37.1% year-on-year. Xiaomi, Ele.me, KFC, and Didi were among the top ad buyers.
Total sales of retail and food & beverage enterprises in China amounted to 1.4 trillion yuan (US$202.16 bn). The average daily sales increased by 9.5% year-on-year during the week-long (October 1-7) National Day holiday in 2018, according to the Ministry of Commerce.
With Chinese consumers entering a new era of shopping, the consumer needs in the near future would grow around three themes: health, instant satisfaction, and personalization. Recently in China, there is a lot of questioning about the once prevailing belief of “consumption upgrading” or “premiumization”, which means consumers start to buy better products/services for higher quality […]
China’s domestic tourism received a total of 726 million person-trips, an increase of 9.43% year-on-year during the National Day Holiday 2018 (hereinafter referred to as Golden Week). That brought about 599.08 billion yuan (US$86.5 bn) in revenue, up by 9.04% over the previous year, according to the Ministry of Culture and Tourism.
The growth momentum of China’s public cloud IaaS market remains strong in recent years. This market saw a skyrocketing rise of 157.2% with transactions exceeding 18.44 billion yuan (US$2.68 bn) in 2017.
Summer was the peak season for body-building with 104.24 million active users using sports & fitness mobile apps in China. On average, a user used sports & fitness apps 3.05 times a day and spent 20.17 minutes on it in June 2018. Body-building was more appealing to users from top-tier cities and those with mid-level to high purchasing […]
In consumption, the gender lines are blurring these days. More female consumers in China like digital products and outdoor fitness equipment while more male tend to favor skincare and healthcare products. It’s trending among young consumers in China based on sales data from JD.com and Vipshop. Top Cosmetic & Skincare Products by Vipshop male buyers Proportion […]
Alipay announced the overseas transaction summary for this year’s Golden Week (October 1-7). It processed 2.2 times as many overseas in-store transactions during this year’s holiday compared to last year. Top destinations by transaction volume are Hong Kong, Thailand, and Japan.