According to Enfodesk’s report, in the first quarter of 2014, Baidu accounted for 32.2% China online advertising market, followed by Alibaba with 17.3% share. Google China ranked the third with 5.2% market share.
Launched in 2007, Alimama is Alibaba’s digital marketing technology platform and it sells a range of advertising and marketing services to millions of Taobao Marketplace and Tmall.com vendors.
Alimama's overall number of customers has exceeded 1 million; it has cooperated with more than 4,000 media and 100,000 apps, with average daily pageviews of pv20 billion, covering 98% of China's population.
Publishers can sign up and sell their online advertising inventories through Alimama platform.
Affiliate Platform: Taobaoke
Taobaoke is Alibaba's sales commission-based affiliate marketing platform for the Taobao marketplace.
The Alimama platform focuses on three major business lines: Taobaoke, display advertising TANX platform, and mobile advertising.
Alimama Challenges Google In Big Data Marketing
Alimama, an Alibaba marketing platform, held a meeting to discuss big data’s influence on marketing transform in Hangzhou on March 20 in 2014.