Baidu refer about one third of the search traffic to its own web properties, among which a top one is Baidu Zhidao, a Q&A style site with social features. Baidu Zhidao is a good channel for driving brand awareness and influence, if meticulously planned and executed. Baidu’s verification program, similar to Weibo’s verified individual with […]
Baidu Zhidao News, Data and Marketing Tips
Baidu Zhidao is a Q&A website like Yahoo Answers. It's popular among China internet users to ask questions and get answers.
According to Experian Hitwise, Baidu refer 27% of the search traffic to its own web properties, among which the top three are Baidu Knows (or Baidu Zhidao, a Q&A style site), Baidu Encyclopedia (Wiki style site), and Baidu Post Bar (a UGC website similar to a forum).
Baidu Zhidao is the world’s largest Chinese interactive Q&A community platform. Recently it launched Q&A community marketing platform for enterprises. Baidu Zhidao Enterprise Platform serves as corporations’ official customer service. The platform is offered for the enterprise users to communicate with their customers and lightens the burden of the high labour service cost, which can […]
Qihoo 360, China’s biggest anti-virus vendor, launched a search engine “so.360.cn” on 16 August in public beta and soon became the second largest traffic source to many websites like chinaz.com and dxy.cn. Since 20 August, Qihoo has replaced the default search engine with its own on its directory site hao.360.cn and its own browsers. Due […]
Baidu quietly launched two products for oversea markets, Baidu Zhidao (Baidu Answers) in Arabic and navigation site hao123 in Thai. Baidu Zhidao is a very popular Q&A site in China and Baidu attemps to extend its success in Middle East markets. So far on zhidao.baidu.com.ag, there are over 6,000 questions answered.
Baidu has been internal testing a Knol clone, called Baidu Jingyan (“Jingyan” means “experience”) for a while and it has just launched it.
Baidu Zhidao, similar to Yahoo Answers, launched API platform. There are so far nine partners including abang.com (about.com in China) who have implemented Baidu Zhidao API. Users can ask and answer questions across different websites directly or indirectly via its powerful APIs.