Following Double 11 2019, the last major shopping festival is Double 12. Alibaba’s Taobao of Double 12 will focus on live broadcasting; everyone is the host and everything can be broadcasted. Interesting content will become a huge highlight of Double 12 on Taobao.
Double 12: China Year-end Shopping Festival
Double 12 shopping festival focuses around 12 December every year in China. It's similar to, though not as big or critical as the largest shopping festival Double 11.
Alibaba: Double 11 vs. Double 12
Double 11 is the most essential campaign every year for Alibaba with a focus on Tmall platform and strict requirements for merchants. While, Taobao sellers of smaller sizes can also participate in Double 12.
Double 12 2018
According to the data of the State Post Office, on December 12, 2018, postal and express service enterprises collected 322 million parcels, an increase of 32.5% YoY.
One month after Alibaba Double 11 online shopping festival on Singles Day in China, Alibaba launched Double 12 online shopping festival on its C2C website Taobao.
China’s booming economy has driven the emerging of the largest online transactions (55%) in the Asia-Pacific region, and nearly half of Chinese consumers (49%) are estimated to increase their online spend during this shopping season. From November to December 2015, Chinese online shoppers are expected to spend US$150 billion in total and the average expenditure […]
Instead of duplicating Double 11 shopping festival on a different date, this year’s Double 12 focused on off-line retail sales led by Alipay.