China’s booming economy has driven the emerging of the largest online transactions (55%) in the Asia-Pacific region, and nearly half of Chinese consumers (49%) are estimated to increase their online spend during this shopping season. From November to December 2015, Chinese online shoppers are expected to spend US$150 billion in total and the average expenditure will reach US$209.87 according to Adobe Digital Index.
The total e-commerce during this holiday season is expected to reach US$150 billion, representing a 13% increase compared to the same period last year.
Online retailers will offer discounts to drive more shoppers at the end of the year. In November and December this year, discounts are predicted to hit their record low on Double 11 and Double 12 at about 7% off for the average product.
Shopping time of Chinese consumers shifts ahead. Shoppers aged 18 to 34 years old started online shopping from November 1st instead of on the Double 11.
Apart from lower price and product variety, critics and reviews are among the key factors that affect consumer purchasing decisions. 43% Chinese consumers will look through critics to finally determine their decisions.
49% Chinese consumers are more inclined to use social media in determining holiday shopping decisions and women are more likely than men to have been affected by the online advertisement.
Japan is expected to become the second highest online spending countries in the Asia-Pacific region during the holiday season, forecasting total sales of US$37 billion and 5% increase over the same period last year.