Among the 200 million new middle class in China, the post-80s and post-90s account for 50.8% and 49.2% respectively, according to data from Questmobile. The New Middle Class is the group of Chinese between 25 and 40 years old, living in tier-1 to tier-3 cities with an online spending power of over 1,000 yuan. Their […]
Since 2016, the proportion of China’s middle-class population in the total population has increased steadily. At the same time, the scale of China’s cross-border e-commerce users has maintained a high range. With the rise of China’s middle class and its promotion of consumption upgrading, China’s cross-border e-commerce demand will face great development potential in the […]
With a series of internal adjustments in 2019 and re-positioning, Yanxuan, an e-commerce platform incubated by Internet company NetEase, is gradually becoming a “new middle-class favorite lifestyle brand.”. Netease Yanxuan, as a new consumer brand, has completely lost its ODM burden and has made continuous breakthroughs in commodity design and sales. Huluwa beauty products on […]
The e-commerce channel, growing at an annual rate of 35%, is now the primary growth engine for China’s FMCG market, according to a report of consulting firm Bain. It has achieved high levels of penetration and become a core sales channel in subcategories.
The number of middle-class households in mainland China has reached 33.2 million as of August 2018, more than half of which are in Beijing (17.54%), Shanghai (17.35%), and Guangdong (15.19%) according to a Hurun report. Ranking by regions, East China retains the highest density with more than 14.84 million middle-house households, accounting for over 40% […]
Yitiao, a video-focused content producer and e-commerce start-up, opened its first three brick-and-mortar stores in Shanghai on September 22, 2018. Yitiao has been one of the top WeChat Official Accounts by total followers that produces original videos after four years’ operation. It also established its own e-commerce platform aiming at China’s new middle class based […]