During the National Day Golden Week (October 1-7) this year, online consumption is showing trends towards refinement, efficiency, and intelligence. Traveling is still the main way people spend their holidays. Overall, both consumption and tourism have shown trends of reshoring from abroad to domestic market and expansion from the first- and second-tier cities to the […]
Chinese National Day Trends & Insights
Chinese National Day is public holidays in China starting on 1 October every year and lasting for 7 days. It's a Golden Week in China with huge amount of travelers domestically and overseas. Check out other Chinese Golden Weeks.
The National Day is celebrated throughout mainland China, Hong Kong, and Macau. The holiday is also celebrated by many overseas Chinese.
As one of a few longest public holidays in China, a lot of Chinese travel during National Day holiday. You can find out their travel behaviors and insights below.
China National Day History
The People's Republic of China was founded on October 1, 1949, with a ceremony celebrating the forming of the Central People's Government taking place in Tiananmen Square on the same day that year.
The first public parade of the new People's Liberation Army took place there, following the address by the country's first Chairman Mao Zedong officially declaring the formal establishment of the Republic.
In September 1960, the Central Committee and the State Council decided to reform the National Day system in line with the principle of diligently building the country. Since then, from 1960 to 1970, the annual National Day held grand gatherings and mass parades in front of Tiananmen Square, but no military parade.
From 1971 to 1983, on October 1st every year, Beijing celebrated the National Day with other forms such as large-scale gardening activities, and no mass demonstrations were held.
In 1984, on the 35th anniversary of the National Day, a grand National Day military parade and mass celebration parade were held. In the following ten years, the National Day was celebrated in other forms, and the National Day military parade and mass celebrations were not held.
On October 1, 1999, on the 50th anniversary of the National Day, a grand National Day military parade and mass celebration parade were held. This is the last grand National Day celebration held by the People's Republic of China in the 20th century.
Since the founding of P.R. China, there have been 14 military parades in the National Day celebrations. They were 11 times between 1949 and 1959, and the 35th anniversary of the 1984 National Day, the 50th anniversary of the 1999 National Day, and the 60th anniversary of the National Day of 2009.
Video: National Day Military Parade
This year, it's the 15th military parade to celebrate the 70th anniversary in 2019.
Video: China's National Day Celebration Rehearsal in Sept 2019
As Alipay accelerates its footprint across the globe, Chinese consumers’ overseas spending through the app continues to increase during China’s National Day Golden Week period, compared to the same period last year. Global in-store transaction volume this year grew by 10% YoY. The average total spends per user increased by 15% to about RMB 2,500 […]
During Chinese National Day holiday, a.k.a. Golden Week in China, cultural and tourism consumption is more popular this year than in previous years. According to the data from Alibaba’s OTA Fliggy, the number of people who have booked domestic tours on National Day Fliggy increased by 42% year-on-year, and the growth rate exceeded the outbound […]
After Haidilao’s tomato beef soup, CoCo’s sugar-free milk tea and Answer Tea’s fortune-telling tea, TikTok, the best-seller maker, helped another food product gain enormous Internet popularity – the “TikTok” half-baked cake bubble milk tea. This milk tea was designed by TikTok and Happy Lemon together. Oreo, half-baked cheese and chocolate crumbs are blended in the […]
Chinese went on 726 million domestic person-trips and 7 million outbound trips in the Golden Week holiday of 2018 (1-7 Oct). They altogether spent 650 billion yuan (US$93.65 bn) on traveling. Both the average daily sales of retail, food & beverage, and the domestic person-trips dropped. Travelers spent less on outbound travels. Only 19% of outbound […]
China’s domestic tourism received a total of 726 million person-trips, an increase of 9.43% year-on-year during the National Day Holiday 2018 (hereinafter referred to as Golden Week). That brought about 599.08 billion yuan (US$86.5 bn) in revenue, up by 9.04% over the previous year, according to the Ministry of Culture and Tourism.
Southeast Asia received the most Chinese tourists during this year’s National Day holiday according to a recent report by WeChat.
The National Day holiday in China is the last holiday of the year and the longest one with 7 days starting on 1 October. China Railway is about to receive 110 million person trips during this year’s National Day holiday, an increase of 11.3% compared with 2015.
WeChat’s urban heat map function was formally launched on September 25. WeChat users could check real-time traffic of attractions in China and get alerts for crowded places to help with travel planning. As China is investing more in tourism, this feature could be helpful to avoid visiting crowded places during holidays.
With the policy of “internet +” in China today, a large number of consumers tend to research the hotel information through online search engines, book or reserve hotels in OTA and hotel official websites, and share the experience in the social networking platforms. Chinese consumers’ demands are showed on the Internet; therefore internet data become […]
According to a report by the Chinese online tourism website (tao.117go.com), as high as 61% of Chinese tourists have ordered air tickets and hotels in advance for over 10 days tour, by combining Mid-autumn Festival and Chinese National Day holiday together.
Estimated by China Tourism Academy, China would accept 3.76 billion person trips in 2014 with total revenue of RMB3.3 trillion (US$0.53 trillion). With the overwhelming development of mobile internet as well as improvement of social media, scenic attraction social media accounts will have more influence. On Weibo, there are already large number of travelers interacting with […]
It is estimated that during China National Day’s golden week starting on Oct 1, tourism market is expected to see 480 million person-trips in 2014 with an increase of 13% YoY and total revenue will reach RMB270 billion ($43.96 billion) with an increase of 20% YoY according to China Tourism Academy’s latest research. In addition, the research […]