From January to March in 2015, 60.97% China internet users visited female fashion websites directly. Male visitors accounted for 59.21% and visitors who are between 30 years old and 40 years old represented 42.5% according to Baidu’s research.
Navigation websites are similar to directory websites, listing websites by categories and making it easier for users to find what they need. It’s set as homepage or entry page to internet access by many internet users in China. Let’s take a look at some insights of navigation websites in China.