China continued to lead international outbound tourism with a 12% increase in spending in 2016, followed by the United States, Germany, the United Kingdom and France as top five spenders according to UNWTO.
China is the largest outbound travel market and expected to see 103.4 million trips in 2021 constituting 40 percent of all Asia Pacific outbound travel, nearly four times that of the #2 and #3 markets being South Korea (25.6 million) and India (21.5 million) respectively according to a latest Mastercard Report.
China’s domestic travel market reached 4.44 billion person-trips in 2016, an increase of 11% YoY. The corresponding revenues totaled 3.9 trillion yuan with a growth of 14% according to China National Tourism Administration.
On average, a high net worth individual (HNWI) in China has been to 10 countries, according to a Hurun Report. Chinese HNWIs travel abroad 3 times per year. Each trip takes 10 days and costs about 50,000 yuan.
Alibaba announced an upgrade to its OTA platform Alitrip and renamed it to Fliggy (or “Fei Zhu”, flying pig) positioned as a leisure travel brand targeting the young travelers.
The National Day holiday in China is the last holiday of the year and the longest one with 7 days starting on 1 October. China Railway is about to receive 110 million person trips during this year’s National Day holiday, an increase of 11.3% compared with 2015.
The number of person trips totaled 2.236 billion in the first half of 2016 with an increase of 10.5% YoY according to China’s National Tourism Administration.
On average Chinese outbound travelers spent 17% less per day in a twelve-month period than the previous year – from RMB3,324 (US$508) to RMB2,849 (US$436) according to a survey from Hotels.com.
With the growing number of the middle class, China’s outbound travel spend will be near twice the amount of the U.S. ($134 billion), reaching $255.4 billion by 2025 according to a joint survey by Visa and Oxford Economics.
The number of Chinese tourists to Thailand reached 4.9 million person-trips in the first half of 2016, accounting for almost 30% of total inbound travelers according to Tourism Authority of Thailand.
The number of China’s total outbound tourists has increased from 47.66 million in 2009 to 120 million in 2015; the growth rate was 12.1%. Southeast Asia, Japan, South Korea the most popular destinations for Chinese travelers in 2016.
China ranks the first of the top ten sources of tourists to Asia pacific destinations with 50.4 million international overnight visitors; it is nearly 20 million more than that of South Korea which ranks the second according to a MasterCard research.
China millennials, also known as Generation Y or post-80s and post-90s by Chinese marketers, account for 25% of the total population and 73% of outbound tourists in China according to GfK.
Chinese Tax-Free Shopping spend dropped into negative growth falling -24% year-on-year in March 2016 according to last month’s Globe Shopper Report by Global Blue.
China had 109 million outbound tourists who spent a total amount of US$229 billion on shopping in 2015 according to GFK. China was the largest outbound country in the world.