Alibaba announced an upgrade to its OTA platform Alitrip and renamed it to Fliggy (or “Fei Zhu”, flying pig) positioned as a leisure travel brand targeting the young travelers.
Fliggy focuses on outbound tourism market; it cooperates with European countries in a deep level building offline service stations and offering Chinese tourists local services in Chinese.
Fliggy has over 200 million members with more than 10 million daily visitors according to Shaohua Li, CEO of Fliggy.
Alibaba also launched a new product targeting business tourism market on its team collaboration platform Dingtalk (or Dingding) last month. GMV of China’s business tourism market is estimated to reach RMB 600 billion in 2016.