What’s this “520 day” that intrigues many in China? The term 520, an abbreviation for May 20, denotes an unofficial Valentine’s Day in China. The number “520” phonetically resembles “Wo Ai Ni” or “I Love You” in Chinese.
public holidays
China online holiday market to exceed $100 bn in 2017
Online holiday booking was a 432.63 billion yuan (US$66.67 billion) market in 2015, with an increase of 39.9% according to iResearch. It’s expected to exceed US$100 billion in 2017.
China Public Holidays in 2012
Chinese government agency has announced the public holidays in 2012 last week, which marketers should know for planning: New Year’s Day: 1-3 January (3 days), 31 Dec 2011 (Saturday) is a working day Chinese New Year: 22-28 January (7 days), Jan 21 (Sat) and Jan 29 (Sun) are working days Ching Ming Festival: 2-4 April […]