China online advertising market is expected to grow by 28% to 354.6 billion yuan (US$51.5 bn) in 2017 and reach 543.3 billion yuan (US$78.9 bn) in 2019 according to iResearch. Check out the breakdown, in-stream ads, search ads, online video, and social ads trend. The proportion of e-commerce ads will continue growing and reach 29% […]
iQiyi (iQiyi.com), formerly Qiyi
iQiyi (iQiyi.com), formerly known as Qiyi, is China's leading advertising supported online video portal that focuses on fully licensed, high-definition, professionally produced contents. The company was invested by Baidu, Inc. and Providence Equity Partners in early 2010. Baidu acquired the Providence Equity Partners stake in iQiyi in November 2012.
Users can search and watch ad-supported iQiyi.com videos on their mobile devices free of charge. Paying subscribers can enjoy premium services on iQiyi, including ad-free video streaming and access to premium content. In May 2013, Baidu acquired and merged the online video business of PPS with iQiyi. PPS operates as a sub-brand of iQiyi. The combined platform is one of the leaders of online video space in China.
China mobile internet monthly active users (MAUs) grew by 1% as of 31 March 2016, according to the data from QuestMobile.
Despite the continuous weak growth and even decline in smartphone sales in China, major domestic mobile phone manufacturers still set a “big leap” of shipping target in H1 2015. Although foreign brands iPhone and Samsung still held a large market share, domestic brands as Huawei, Lenovo, Xiaomi and TCL etc. all set their phone sales […]
As of June 2014, the number of China online video users exceeded 439 million. And, the number of mobile video users was 294 million according to data of CNNIC. According to Tencent’s latest research, China online video users have various needs nowadays. Their habit of paying for online videos is expected to advance in China […]
Following iQIYI announced an exclusive worldwide broadcast in 2015 CCTV Spring Festival Gala for Year of the Goat, Gong Yu, iQIYI founder and CEO, and Wang Gaofei, Weibo CEO, announced deep collaboration on this event on Weibo. Weibo users can comment and win Hongbao while watching Spring Festival Gala.
In October 2014, Youku mobile app’s daily UV exceeded 40 million in a single week and then it successfully broke through 40 million in October 2014. The total UV in a week reached 80 million which made new records in online video market in October 2014 in China according to data of iResearch.
Baidu announced its unaudited financial results for the third quarter ended September 30, 2014. Total revenues in the third quarter of 2014 were RMB13.520 billion ($2.203 billion), a 52.0% increase YoY.
In July 2014, iQiYi, owned by Baidu, ranked top among China online video providers with monthly browsing time of 786.45 million hours, followed by Youku and Letv according to data from iResearch.
The number of mobile video users increased to 270 million in China in July 2014 with an increase of 134% from the same period in 2013.
Baidu On September 23 2013, Baidu announced that Baidu video app users hit 100 million which was the number one in mobile video market. Baidu video is an OTT (Over the Top) – search, aggregation and play videos. When Baidu video users reached 100 million, in a degree, it has controlled the entrance to mobile […]
iQiyi, a video provider now owned by Baidu, jointly announced with China’s biggest TV manufacturer TCL to launch 48 inch TV+, also known as internet TV. According to iResearch, iQiyi and PPS (Baidu acquired PPS this May) monthly users reached 358 million, is the biggest video platform in China. Data showed that TCL has 25.2% […]
iResearch data showed that Youku dominated mobile video market with 14.12 million daily Unique Visitor(UV) in June 2013, more than the sum of iQiyi and PPS.