Following iQIYI announced an exclusive worldwide broadcast in 2015 CCTV Spring Festival Gala for Year of the Goat, Gong Yu, iQIYI founder and CEO, and Wang Gaofei, Weibo CEO, announced deep collaboration on this event on Weibo. Weibo users can comment and win Hongbao while watching Spring Festival Gala.
This year, China internet users can watch the live broadcasting of Spring Festival Gala and comment and interact with other Weibo users without switching the screens. Weibo will also give away 400 red envelopes to active users, each of which contains 4,999 yuan cash.
Their collaboration covers mobile. iQiyi has 500 million active users according to Gong Yu. Its accumulated users on mobile client has reached 860 million, contributing 63% of its total traffic. In contrast, the percentage of users who login Weibo on mobile exceeded 78%.
While during the first 7 months in 2014, iQiyi/PPS remained the leader by total number of reached users on mobile, followed by Youku Tudou, and Tencent video.