Sina News & Insights

Sina is a leading online media company serving China and the global Chinese communities

Weibo Files for IPO on Nasdaq, Under the Ticker “WB”

sina weibo to weibo

On April 1 2014, Sina Weibo renewed its prospectus and announced that Weibo will be listed on Nasdaq as "WB". On March 15 in 2014, Sina Weibo submitted Form-1 to Securities and Exchange Commission for financing USD 500 million, half of which will be used to pay off debt and the other half will invest in technology and product development. In the updated prospectus, it is … [Read more...]

Enterprises Performance on Sina Weibo in 2013 (4 Part Series)

b2c websites promotion in june 2013 mentioned times on sina weibo

This is the part 2 of a series of posts that gives you insights on Chinese netizens behaviors from Sina Weibo. Part 1, Part 3, Part 4. More and more B2C websites had registered Sina Weibo Enterprise accounts, they already started marketing warfare on Sina Weibo. By analyzing three keywords mentioned on Sina Weibo which were promotion, discount and group buy, we found that … [Read more...]

Sina Weibo User Demographics Analysis in 2013 (4 Part Series)

how did chinese users sign in to sina weibo

This is the part 1 of a series of posts that gives you insights on Chinese netizens behaviors from Sina Weibo. Part 2, Part 3, Part 4. Sina Weibo launched its 2013 Weibo User Development Report on December 6, based on massive Weibo user accounts information and consumption behavior to offer enterprises effective data support in social media marketing. … [Read more...]

Sina Reached Strategic Partnership With NBA


On August 6 2013, Sina and NBA announced their strategic partnership. Sina is NBA's official internet partner and online community partner, reaching to a deeper cooperation three years after their first alliance in 2010. Their cooperation will begin in three areas: mobile broadcasting, community interaction and live video. NBA live games will attract lots of viewers both on … [Read more...]

China Online Ad Market Reached 23 Billion Yuan in Q2 2013

china online ad market from q1 2011-q2 2013

China online ad market in Q2, from iResearch data, reached 23.26 billion yuan (USD 3.8 billion), growing 17.4% compared to Q1 and YoY growth of 27.4%. China online ad market is entering to a steady growth stage. In Q2, search, video, news and navigation monthly usage increased. NetEase, Taobao and eTao had more than 10% QoQ growth, Sina, Sohu and iFeng had more than 7% QoQ … [Read more...]

Top 50 Most Valuable Chinese Brands

Millward Brown released their second annual BrandZ Top 50 Most Valuable Brands. You can get the PDF here or view a summary below (Internet companies are bolded). Baidu, Tencent, Sina, Renren, Ctrip and Sohu are the six Internet companies that made it to the Top 50 most valuable Chinese brands; Baidu (6) and Tencent (10) are even in the top 10.  … [Read more...]

Sina Weibo to Compete with Twitter Soon


Techweb reports that Sina is in the preparation of launching an English version of Sina Weibo for US market and could be ready in about two to three months' time. If Sina does enter US market with an English Weibo platform, it means it will compete directly with Twitter. Weibo in China is very different from Twitter in features. It would be interesting to see a competitor … [Read more...]

Sina Weibo Screen Integrates Microblog with Live Events

Sina opened its Weibo Screen registration this week, which is a great way for live events interactions such as Q&A in conferences and greetings from audiences. If you are interested, you can apply at Weibo Screen homepage. It's still in beta testing; so, only verified weibo accounts and accounts with photos and over 100 followers, 50 posts and bundled mobile phone. … [Read more...]