Earlier this month, ByteDance announced that as of July 2019, the company’s total DAU has exceeded 700 million, with a total MAU of more than 1.5 billion. TikTok contributed 320 million DAU to the overall success. With a huge user base in a market like China, it’s not surprising to see ByteDance’s ambition and efforts […]
Toutiao News & Insights
Founded in 2012, Toutiao initially crawled content from other news sources on the Internet and aggregated them on its platform. Now, Toutiao partners with media outlets and content creators.
Toutiao and Tencent News led the news information market with a combined market share of over 70%.
Toutiao and Tencent News led the news information market with a combined market share of over 70%. NetEase News and iFeng News were the fastest-growing ones. Market penetration of news information was 55.5% in December, a 9.7% increase year-on-year. The average DAUs was 290.1 million for this market. Tencent News took the lead with a […]
Financial transactions via mobile devices in China is projected to be hit US$497.52 billion by 2019. Ads concerning debit and credit products took the largest share of 41% in total financial ads placements. Only 3% of ads were placed for insurance products. Baidu News Feed is the most popular platforms among advertisers, with 22% of financial ads placements […]
Many people keeping an eye on the Chinese digital market know Tik Tok, which is known as Douyin in China. Not many know the company behind Tik Tok, ByteDance and its founder Zhang Yiming. ByteDance has also created several other very popular mobile apps such as Toutiao and Xigua Video. ByteDance’s products continue to grow […]
The monthly active users of short video apps in China exceeded 500 million in June 2018, an increase of 45.6% year-on-year. Tik Tok saw its monthly active users exceeded 200 million, closely behind that of Kwai (231.09 million). Weishi showed a great potential with monthly active users growing by 266 times from 161 thousand to […]
Kantar’s social media report has found that Chinese respondents are generally happy with changes brought by social media. People born in 1990s (post-90s) showed more caution against negative impacts of social media.
Tencent News, Toutiao, and Yidianzixun are the top 3 mobile news apps by MAU in China in March 2017, all exceeding 100 million active users.
Tencent News is the top mobile news app by the total number of monthly active users (150.6 million), followed by Toutiao, Tiantian (also owned by Tencent), Sohu News, and Phoenix News.