Toutiao and Tencent News led the news information market with a combined market share of over 70%. NetEase News and iFeng News were the fastest-growing ones.
Market penetration of news information was 55.5% in December, a 9.7% increase year-on-year.
The average DAUs was 290.1 million for this market.
Tencent News took the lead with a penetration rate of 23.7% in 2018, with an increase of 7.3% quarter-on-quarter. Toutiao was a close follower with a penetration rate of 20.6%. Of the top 10 news apps, iFeng News saw the highest growth of 44%, whose penetration rate reached 3.2%.
Toutiao's average DAUs reached 108.2 million in December, the same as three months ago. Tencent News followed with 97.6 million DAUs. The top two players accounted for over 70% of the t...
Already subscribed? Sign in.
Don't Miss Out.
Invest with as little as one bottle of water per week.
Join other top analysts and business executives and navigate the unique market with China Internet Watch.
Cancel at any time