Short video penetration exceeded 70% in Q3 2019 with 810 million active users in Sep. The growth is still strong with about 25% YoY increase in MAU. ByteDance dominates China’s short video segment with three mobile apps – TikTok (Douyin), Xigua, and Huoshan with a total penetration of 72.1% in Sep 2019. Kuaishou and Baidu […]
ByteDance News & Insights
ByteDance is a Chinese technology company operating a range of machine-learning-enabled content platforms and apps, founded by Zhang Yiming in 2012.
ByteDance now has a portfolio of applications available in over 150 markets and 75 languages. It includes Toutiao, Helo, TikTok/Douyin, News Republic, Vigo Video, Huoshan, Xigua Video, TopBuzz, BuzzVideo and FaceU.
Find out how ByteDance has developed so many popular mobile apps.
ByteDance Founder & CEO: Zhang Yiming
Born in 1983, Yiming holds a Bachelor’s degree in Software Engineering from Nankai University.
Yiming is a serial entrepreneur who has participated in or founded several ventures prior to ByteDance, including Kuxun — then the dominant travel and transportation search engine in China, which was later acquired by TripAdvisor — as well as a real estate search portal Jiujiufang.
Yiming made it to Forbes China’s “30 Under 30” list, as well as Fortune China’s “40 Business Elites Under The Age Of 40” and “50 Business Pioneers In China” lists.
Tencent has the highest internet user penetration of 97.3% in China in September 2019, followed by Alibaba, Baidu, and ByteDance. But, ByteDance saw the largest increase of 18.6% YoY in internet user penetration.
ByteDance, the company owning several popular apps in China including TikTok and Toutiao, has surpassed Baidu in the first half of 2019, becoming China’s second-largest digital advertising media business, according to the latest report of consulting firm R3. ByteDance now accounts for close to a quarter (23%) of China’s digital advertising market, close to 50 […]
The revenues of China’s short video market grew by over 7 times to 46.7 billion yuan (US$6.6 bn) in 2018. It’s expected to continue the fast growth and exceed 100 billion yuan (US$14.16 bn) in 2019 and 211 billion yuan (US$29.87 bn) by 2021.
The monthly active users of China mobile internet dropped to 1.136 billion in June 2019 from 1.138 billion in March 2019 according to data from QuestMobile. China’s mobile internet users grew by 46.07 million in 2018 and slowed down in the first half of 2019 with only 5.7 million additional active users. Daily time spent […]
Earlier this month, ByteDance announced that as of July 2019, the company’s total DAU has exceeded 700 million, with a total MAU of more than 1.5 billion. TikTok contributed 320 million DAU to the overall success. With a huge user base in a market like China, it’s not surprising to see ByteDance’s ambition and efforts […]
Chinese mobile internet users consumed an average of 3.17 billion hours a day on mobile apps. Time spent on Tencent affiliated apps were less in 2018 while video live streaming captured more and more leisure time. There were 1.13 billion unique mobile devices, and Chinese mobile internet users consumed an average of 3.17 billion hours […]
Home to 1,240 million monthly unique devices in December 2018, video services’ market penetration reached 92.2%. The short video is one of the key driving engines with 730 million monthly unique devices. 62.7% of online video users are under 35 years old. Youku is more popular among male users while MangoTV attracted more female users. […]
Total advertising revenues of 16 leading internet companies in China surged by 39% to US$57.28 billion in 2018. The BAT together accounted for over 70% of the total. Qutoutiao, ByteDance, Bilibili, and Meituan are among the fastest-growing ones with annual growth exceeding 100%. The leading internet companies still earned a lot from online advertising in […]
Awareness of Chinese brands in international markets has declined over the past three years. The “Brand Power” of leading Chinese brands is up 15% year-on-year, compared with 5% growth last year. “Brand Power” is rising fastest in Japan, France, and Spain, representing emerging hubs of growth, according to the BrandZ™ Top 50 Chinese Brand Builders […]
Google received a strong revenue growth of over 60% in China last year to US$3 billion. It led Google to expand its advertising sales team there, according to the report from The Information.
Many people keeping an eye on the Chinese digital market know Tik Tok, which is known as Douyin in China. Not many know the company behind Tik Tok, ByteDance and its founder Zhang Yiming. ByteDance has also created several other very popular mobile apps such as Toutiao and Xigua Video. ByteDance’s products continue to grow […]