Sogou, Sohu’s search arm, made progress in both search and input method in the third quarter of 2014. In search, aggressive marketing initiatives helped enhance the brand recognition of Sogou. Sogou mobile search traffic grew by nearly 20% quarter-over-quarter.
Sogou’s search and others revenues for the third quarter of 2014 were US$98 million, up 88% YoY and 16% QoQ, mainly due to increases in the number of paid clicks and higher average cost per click according to Sohu’s released financial results for Q3 2014.
In September, Sogou’s mobile Keyboard became the No.1 app on the iOS China app store’s ranking table once Apple finally allowed third party input method software to work on its iOS 8 system.
Facing Baidu’s dominance in China’s search engine market, Sogou also struggles to be the number two and its market share fell in the third place after Baidu and Google in Q2 search engine market. Sogou has a lot to do even after the merger with Soso or the launch of Wechat search feature.
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