As China’s biggest online shopping day, Double 11 is very much expected for by both online retailers and consumers. It started from midnight and the total sales on Tmall exceeded 1 billion yuan in just three minutes.
- 00:05 2 billion yuan
- 00:14 5 billion yuan
- 00:38 10 billion yuan, 45.5% of transactions were from mobile At the same time last year, Tmall’s Double 11 sales were only half, 5 billion yuan; it took 5 hours and 49 minutes to reach this level of sales in 2013
- 01:00 12.2 billion yuan (US$2 billion)
- 01:23 14 billion yuan
- 01:44 15 billion yuan
- 07:17 20 billion yuan
- …
In the first twenty minutes since this year’s Double 11 started from midnight, Chinese consumers purchased products from 168 countries with a total value of over US$1.1 billion.
The top 10 Tmall flagship stores by total transaction values as of 01:00 in the morning today:
- Xiaomi
- Uniqlo
- Jack & Jones
- Handu (men clothing)
- Huawei
- Peacebird (men clothing)
- Linshi Muye (furniture)
- GXG
- Haier
- Meizu
Xiaomi’s Tmall Flagship Store is most likely this year’s winner who total Double 11 sales exceeded 100 million yuan at 00:04:48, 200 million at 00:16:40, 300 million at 00:31:48, 400 million at 00:38:53, and 500 million at 1:15:44am.
According to a survey conducted by AdMaster, 79% of Chinese netizens plan to shop online on Double 11 with an averag spend of RMB1,371 ($224.22) with a decrease of RMB229 compared to last year’s actual spending.
You can also follow CIW #double11 on twitter for more updates.