In November 2014, the total retail sales of consumer goods reached RMB2,347.5 billion (US$381.7 billion), up by 11.7% year-on-year (nominal growth rate. The real growth rate was 11.2%). From January to November 2014, the total retail sales of consumer goods reached RMB23,659.3 billion, up by 12.0% year-on-year.
Of which, the online retail sales of units above designated size was RMB385.8 billion (US$62.7 billion), increased 55.9%.
In terms of different areas, the retail sales of consumer goods in urban areas was 2,031.6 billion yuan in November, up by 11.6%, year-on-year; while that in rural areas was 315.9 billion yuan, up by 12.5%, year-on-year. From January to November, the retail sales of consumer goods in urban areas was 20,420.1 billion yuan, up by 11.8%, year-on-year; while that in rural areas was 3,239.1 billion yuan, up by 12.9%.
In terms of different consumption patterns, the catering services in November gained 254.1 billion yuan, up by 9.8%, year-on-year. The retail sales of goods gained 2,093.3 billion yuan, up by 12%. From January to November, the catering services gained 2,513.3 billion yuan, up by 9.7%, year-on-year; the retail sales of goods gained 21,146.0 billion yuan, up by 12.2%.
Month on Month Growth Rate:
Total Retail Sales of Consumer Goods in November:
|Absolute Value||Y/Y||Absolute Value||Y/Y|
|(100 million yuan)||(%)||(100 million yuan)||(%)|
|Total Retail Sales of Consumer Goods||23475||11.7||236593||12|
|Of Which: Retail Sales of the Enterprises (units) above Designated Size||11794||8.7||118451||9.3|
|Grouped by Different Areas|
|At and Below County Level||3159||12.5||32391||12.9|
|Grouped by Consumption Patterns|
|Of which: Income of Catering Services of the Enterprises (units) above Designated Size||740||2.4||7353||2.1|
|Retail Sales of Goods||20933||12||211460||12.2|
|Of which: Income of Retail Sales of Goods of the Enterprises (units) above Designated Size||11054||9.2||111097||9.8|
|Of which: Grain, Oil, Foodstuff, Beverages, Tobacco and Liquor||1523||13||15277||10.9|
|Garments, Footwear, Hats, Knitwear||1231||13.4||11087||10.9|
|Gold, Silver and Jewelry||232||11.5||2680||-0.7|
|Household Appliances and AV Equipment||648||11.3||6787||8.7|
|Traditional Chinese and Western Medicines||599||13.9||6215||15|
|Cultural and Office Appliances||231||9.2||2275||11.2|
|Petroleum and Related Products||1630||2.6||18185||7.2|
|Building and Decoration Materials||282||15.5||2465||13.7|
Also read: E-commerce to Account for 18% of China’s Total Retail Sales in 2018