Mobile gaming has been the most powerful growth engine for China gaming industry. In Q3 2014, total revenue of China mobile gaming market was RMB5.79 billion (US$940.3 million) with a high increase; further, in Q4 2014, the revenue would exceed RMB6 billion according to the research of CNG, IDC and TalkingData.
According to the research, China internet users tend to favor games on mobile device rather than on the desktop. The activeness, as well as frequency on mobile gaming indicated users’ increasing interest in mobile gaming. Especially, the chess and card games were the most active ones in 2014 in China.
Mobile gaming is becoming a habit for many China mobile users’ daily life. See more about China mobile gaming users’ profiles here .
Compared with other market segments in China gaming industry, mobile gaming had the highest growth in sales revenue as well as the number of users.
The number of China’s mobile gaming users was already over 0.33 billion in H1 2014 and it is believed that there is still great potential in online gaming market with its rapid growth in users according to Nielsen.
Also read: China Mobile Internet Statistics 2014