The number of monthly active users on China mobile advertising platform was over 500 million, which was much bigger than the US. China has been the largest mobile marketing market in the world.
Daily impressions of China mobile ad platform were over 1.8 billion with an average click through rate of 1.3%.
Apps like gaming & entertainment as well as news can generate more mobile ad display impressions in China in 2014.
In China in 2014, mobile ad marketing influence was much better than traditional PC ad.
Active users of mobile OS tool apps represented 37.5% of all mobile app users on mobile ad platform, ranking top, followed by lifestyle apps and gaming & entertainment apps in 2014.
High cost of traffic as well as low speed of 3G made users seldom use Wifi to watch online video in 2014.
iOS users covered by China mobile advertising platform favored entertainment and news apps while Android users favored gaming and tool apps in 2014.
From Monday to Friday, working apps were used more frequently while on weekends, gaming and video apps were more popular among China mobile app users covered by mobile ad platform in 2014.
Banner ad was more on gaming and news apps in 2014.
China Mobile App Ads Performance in 2014
CTR of table plaque ad was much higher than the banner ad in 2014.