China online accommodation market totaled 39.38 billion yuan (US$5.97 billion) with an increase of 27.1% YoY according to data from Analysis.
China’s air ticket online booking market is upcoming and on the rise, with seen increases in market share and dominance of certain air divisions, coupled with increased direct sales channels to enhance the pace of growth.
China online travel market exceeded 210 billion yuan in Q1 2017 with an increase of 51.5% YoY, led by Ctrip, Qunar, and Alitrip.
The transactions of China online accommodation market totaled 37.202 billion yuan in Q1 2017 with an increase of 43.24% YoY according to data from Analysis.
Alibaba announced an upgrade to its OTA platform Alitrip and renamed it to Fliggy (or “Fei Zhu”, flying pig) positioned as a leisure travel brand targeting the young travelers.
China online travel market reached 155.71 billion yuan in the first quarter of 2016, up 58.9% YoY or 14.7% QoQ, according the research company Analysis.
Offline merchants hoped to get more consumers and profits by accessing to the O2O platforms in China in 2015. Tier-3 and tier-4 cities have been a new expanding regions for the O2O platforms. Meituan maintained a prominent position in the less developed cities.
China’s online accommodation booking market reached 24.983 billion yuan (US$3.89 billion) representing a QoQ growth of 27.98% and YoY growth of 82.16% in the third quarter of 2015 according to Analysys.
China online travel market reached 44.88 billion yuan (US$7.00 billion) an increase of 48.1% YoY in 2014. And, China’s online travel market is expected to total 63.06 billion yuan (US$9.84 billion) in 2015, an increase of 40.5% compared to the previous year estimated by iResearch.
Online family tours market in China has been in the rapid development on both mobile and PC end. Transaction value of China’s online family tourism was 6.51 billion yuan (US$1.02 billion) in 2014 and it is expected to achieve 76.2% growth to 11.47 billion yuan (US$1.8 billion) in 2015 according to iResearch.
Alitrip has cooperated with Sina to launch a tourism product Qingtingke during this year’s Double 11. This product provides resources and support to Weibo WeMedia owners and influencers in travel industry to enrich tourism product categories and improve destination tourism resources.
Since January 2015, the number of active users on mobile apps has surpassed that of the PC side, and the gap is gradually increasing. Online travel websites are increasing efforts to transform to mobile end to compete for more users.
In Q2 2015, China’s online accommodations booking market reached 19.52 billion yuan (US$3.09 billion), with an increase of 15.9% QoQ and 63.5% YoY.
The total transactions of China online travel market reached 94.76 billion yuan (USD 15.28 billion) in Q1 2015, an increase of 51.3% YoY or 9.4% QoQ.
Alibaba Group upgraded Taobao Travel and launched an independent travel brand “Qu A” at Alitrip.com today and a corresponding mobile app is also released.