According to ZenithOptimedia’s new report Top Thirty Global Media Owners 2015, Baidu is now the fourteenth-largest media owner in the world growing 43% YoY. In the Top 30 list, Google ranked on top, followed by Walt Disney and Comcast.
Baidu and Sohu ranked the second and fourth respectively in the world’s top 5 biggest search engines by revenue in 2014.
CCTV, China’s national state television company, accounts for about a quarter of China’s television ad market ranking the 20th largest media owner.
|Rank||Media owner||Rank||Media owner|
|1||16||Asahi Shimbun Company|
|2||Walt Disney Company||17||Grupo Globo|
|4||21st Century Fox||19||Fuji Media Holdings|
|8||Time Warner||23||JC Decaux|
|9||News Corp||24||Yomiuri Shimbun Holdings|
|11||Advance Publications||26||Axel Springer|