CCTV’s Spring Festival Gala, or Chunwan, is a Chinese New Year special produced by China Central Television (CCTV) shown on the eve of Chinese New Year on its TV channels. CCTV now requires mobile app advertisers with daily active users of at least 100 million. Otherwise, the server would crash upon broadcasting the advertisement.
Ad spending in China finally returns to black after two years in decline: the total spending expands by 4.3% from 2016. The total rate card ad spending in China in 2017 increased by 4.3% from a year ago, ending a two-year decline, according to the latest annual data from Media Intelligence, CTR. Traditional media contributed […]
iQiyi ranks on top in China’s mobile video category with 245.61 million active users in Feb 2017, followed by Tencent Video, Youku, Letv, and Mango TV.
Affected by multiple factors, the advertising market in China in H1 2015 was mediocre which did not develop as expected.
According to ZenithOptimedia’s new report Top Thirty Global Media Owners 2015, Baidu is now the fourteenth-largest media owner in the world growing 43% YoY. In the Top 30 list, Google ranked on top, followed by Walt Disney and Comcast.
Total hongbao volume on Chinese New Year eve exceeded one billion on WeChat compared with 240 million on Alipay. The volume during the same period on Weiob was 101 million who started Hongbao campaign on 2 Feb 2015.
Following iQIYI announced an exclusive worldwide broadcast in 2015 CCTV Spring Festival Gala for Year of the Goat, Gong Yu, iQIYI founder and CEO, and Wang Gaofei, Weibo CEO, announced deep collaboration on this event on Weibo. Weibo users can comment and win Hongbao while watching Spring Festival Gala.