In Q1 2015, China mobile shopping market total transaction value exceeds RMB36.23 billion (US$5.9 billion) according to data of iResearch. Affected by the Chinese New Year, mobile shopping’s QoQ growth in Q1 2015 was relatively slowed. However, iResearch estimates that in Q2 2015, mobile shopping would still keep rapid growth.
In terms of transaction value, in Q1 2015, China mobile shopping accounted for 47.8% of the whole online shopping market, which even had increased by 22 percentage from the same period last year.
There are two major reasons for China mobile shopping’s overwhelming development. Through 2014, netizens’ mobile shopping habits were getting mature. On the other hand, at the beginning of 2015, various e-commerce websites continuously improved service on mobile device to stimulate mobile shopping.
In Q1 2015, Taobao still ranked the top among all the mobile shopping apps, representing 84.5% market share, followed by Jingdong.