In 2014, total transaction value of China mobile shopping market was RMB929.71 billion (US$151.27 billion) with an increase of 239.3% according to Chinese research company iResearch, which is close to EnfoDesk’s estimate.
The total transaction value of China online shopping market was RMB2814.51 billion (US$457.5 billion) with an increase of 49.8% according to iResearch. It is estimated that China mobile shopping market will keep rapid development and the transaction value will be over RMB4 trillion (US$650.21 billion) in 2018.
Mobile phone internet users accounted for 83.4% of total China internet users as of June 2014, which increased by 2.4% from 2013 and surpassed internet users on desktop (80.9%) for the first time according to data of iResearch.
Mobile Alibaba ranked top among China mobile shopping providers with market share of 86.2% in 2014, followed by Jingdong and Vipshop. Alibaba’s Taobao and Tmall played the most important roles in China mobile shopping market. Besides, Jingdong cooperated with Tencent to promote WeChat shopping, mobile QQ shopping, micro-shopping and so on. Read more on WeChat shoppers here.
The transaction value of China mobile shopping accounted for 33% of online shopping market in 2014. It is estimated that in 2016, the market share of total transaction value on mobile device will exceed that on desktop computers.