In H1 2015, China online retail market reached RMB 1645.9 billion (USD 265.126 billion) with a YoY growth of 39.1%. According to data of China National Bureau of Statistics, the total retail value of social consumer goods accounted for RMB 14157.7 billion (USD 2280.557 billion) in H1 2015, with an increase of 10.4% (10.5% if price factors excluding) year on year,0.2 percentage points lower than last year. Consumer goods above designated units got RMB 6625.6 billion (USD 1067.268 billion), an increase of 7.4%.
In the first half of 2015, the retail value of urban consumer goods was RMB 12,158 billion (USD 1958.44 billion) with an increase of 10.2% year on year, value of rural consumer goods was RMB 1499.6 billion (USD 241.559 billion) with an increase of 11.6%. We could also count up consumer goods retail value by consumption patterns. In H1 2015, catering revenue kept growing with RMB 1499.6 billion (USD 241.559).
The retail value of goods increased to RMB 12658.1 billion (US$ 2038.998 billion), among which goods above designated units shared RMB 6230.6 billion (USD 1003.64 billion). Retail value of social consumer goods in July increased 10.6% year on year (10.6% if price factors excluding), 0.5% higher than that of May, and with a growth of 0.96% QoQ.
In Q1 2015, China online shopping transaction value accounted for 10.7% of total consumer goods. In H1 2015, China online retail value reached RMB 1645.9 billion (USD 265.126 billion) with a YoY growth of 39.1%, online physical goods retail value reached RMB 1375.9 billion (USD 221.633 billion), and non-physical goods made up of RMB 270 billion (USD 43.492 billion). In China today, online shopping becomes a necessary consumption tool, it may play a more important role in future.