In Q1 2015, China mobile internet users reached 740 million with increase of 1.6% QoQ and 10.27% YoY, which showed stable growth in the mobile internet market according to data from EnfoDesk.
In Q1 2015, the total transaction value of China mobile internet market exceeded RMB464.79 billion (USD$75.79 billion) with a decrease of 1.9% from last quarter.
4G license stimulated the market
As of the end of March this year, the total number of China’s mobile phone users reached 1.29 billion, an increase of 3.6%, including 160 million 4G users in the first quarter of 2015.
With the strength of 4G network and rapid growth of mobile phone users, traffic from accessing mobile internet had overwhelming increase. In Q1 2015, mobile phone traffic exceeded 684 million G. However, the value of mobile traffic decreased by 2.1% from the last quarter in Q1 2015 in China.
Mobile entertainment had stable growth, fierce competition in the market
In Q1 2015, the total transaction value of China mobile gaming market reached RMB11.924 billion (USD$1.94 billion) with an increase of 24.6% QoQ. Since the beginning of 2015, the competition of mobile gaming is much fierce.
Interactive function added into mobile marketing
In Q1 2o15, the total transaction value of China mobile marketing was RMB14.792 billion (USD$2.42 billion) with an increase of 93.4% from the same period of last year.
Mobile shopping shows further convenience
In Q1 2015, China mobile shopping market still kept rapid growth.
Various virtual service, more mobile lifestyle market share
With the penetration of O2O service in modern service, mobile internet shows great potential in lifestyle in China.