35% of China’s online shopping consumers bought cross-border products online in 2015, and 73% respondants said the price was the main reason for cross-border shopping according to PayPal and Ipsos research.
35% Chinese online shoppers once purchased cross-border products online in 2015 compared to 26% last year. The cross-border online shopper was expected to reach 35.6 million by 2018 and total 1 trillion yuan (US$o.16 trillion) according to Chinese Commerce Research Center.
Price and shipping fees are major concerns of Chinese cross-border online shoppers. 73% respondents said buying cross-border products online are sometimes much cheaper than in online stores and shopping malls according to PayPal. Shipping charges influenced orders to some large extent that nearly half wouldn’t buy cross-border products online due to high shipping costs and the other half were willing to try cross-border shopping if free shipping was offered.
Chinese consumers are willing to buy clothes, digital products, skin-care products, infant formula, health care products and the other online. 73% were used to purchase health care products from overseas market online according to Mintel, and 57% urban consumers believed imported health care products more versatile. 56% believed imported products are more credible with higher quality.
America, South Korea, Japan and some European countries were major cross-border online shopping destinations for the Chinese.