Weibo reported net revenues of US$149.0 million in Q4 2015 compared to US$105.2 million for the same period in 2014. Advertising and marketing revenues totaled US$129.5 million in Q4 2015 compared to US$88.0 million in Q4 2014 according to Weibo.
Income from operations for the fourth quarter of 2015 was US$25.8 million, compared to US$4.7 million for the same period last year. Non-GAAP income from operations was US$32.8 million, compared to US$9.5 million for the same period last year.
Advertising and marketing revenue increased 47% year over year to US$129.5 million. Monthly active users in December 2015 grew 34% year over year to 236 million and 83% of which were mobile users. Average daily active users of Weibo in December 2015 grew 32% year over year to 106 million.
Net revenues of Weibo increased 43% YoY to US$477.9 million for the fiscal year 2015 and advertising and marketing revenue increased 52% YoY to US$402.4 million. Net income attributable to Weibo’s ordinary shareholders reached US$34.7 million compared to a net loss of US$65.3 million for 2014.Weibo was regarded as the Chinese Twitter several years ago. However, as Weibo managed to create in images, video, ads, and other aspects, it has won more profits than Twitter in 2015.
Twitter reported revenues of US$710 million with an increase of 48% YoY in Q4 2015 compared with US$149.0 million of Weibo in the same period. Although the revenues of Twitter were over four times higher than that of Weibo, the profits of Twitter were still in negative growth in Q4 2015.
Twitter lost US$90 million in Q4 2015 compared with net loss of US$125 million over the same period in 2015. Twitter got a total net loss of US$577 million in 2014 and US$645 million in 2013.
Advertising revenues accounted for a large ratio of Twitter and Weibo. The advertising revenues accounted for 90.2% of Twitter’s total revenues and mobile advertising made up 86% in total advertising revenues.
Advertising revenues of Weibo has been rising over the past two years and it accounted for 86.9% of total revenues in Q4 2015. Value-Added Services (“VAS”) revenues were another major part of total revenues in 2015. The VAS increased 13% year over year to US$19.5 million in Q4 2015.
Also read: China Social Media Users Insights in 2015