Momo, one of the top mobile social networking apps in China and gone public in 2014, had monthly active users of 72.3 million in Q1 2016 from 78.1 mn in Q1 2015. However, its net revenues increased by 93% year over year to $50.9 million. Momo mobile marketing revenue continued its strong momentum, growing more than 100% year over year.
Joining the live broadcasting trend of many Chinese internet companies, momo launched this business late last year. It further opened up the service to allow every individual user to broadcast live anytime, anywhere with his or her mobile device or PC.
In April 2016, Momo introduced a major update, where live broadcasting is featured as a separate tab on its mobile app, and launched a standalone application called ‘Hani’ for live broadcasting business to grow more independently.
Also read: China Social Media Users Insights in 2015