Over 80% of Tmall Global brands’ first presence in China is via Tmall Global platform. Over 70% of Tmall Global customers are in the 24-32 years old middle class in tier-1 and tier-2 cities with an annual income of above RMB 100,000 (US$14,400).
Tmall Global’s best-sellers include Victoria’s Secret lingerie, Swisse cranberry capsule (health supplements) from Australia, Manuka honey from New Zealand, skincare products sold by Japan’s Matsumoto Kiyoshi, milk sold by German supermarket chain Metro, olive oil sold by British retailer Sainsbury’s and etc.
As 40% china online consumers buy foreign goods, cross-border e-commerce in China will hit $85.76 billion in 2016 according to the analysis of eMarketer. Read more here »
China’s cross-border transaction value was predicted to reach 6.5 trillion yuan (US$0.997 trillion) in 2016 and would make up as high as 20% Chinese total foreign business with an annual growth rate of over 30%. The cross-border online shopper was expected to reach 35.6 million by 2018.
Continue to read Chinese cross-border online shopping insights 2016 »