The largest annual shopping festival in China Double 11 is less than two months away; Alibaba’s B2C e-commerce platform Tmall has kicked off this year’s campaign last week. Tmall stores can apply for their participation in Double 11 2019 from 12 September to 20 September.
Tmall Global: News, Statistics & Insights
Tmall Global is the biggest cross-border e-commerce platform in China. The platform offers Chinese consumers over 20,000 overseas brands and over 4,000 product categories from 77 countries and regions.
Tmall Global helps global brands outside China set up flagship stores on the platform and offers direct import services that can help bring international products to the 700 million Chinese online shoppers.
Tmall Global unveiled two key initiatives – the Centralized Import Procurement (CIP) and Tmall Overseas Fulfillment (TOF) – that further Alibaba’s plans to bring $200 billion worth of international goods into China over the next five years in March 2019 and help businesses of all sizes enter the China market.
Leveraging the six procurement centers Alibaba has set up across the globe, the program sources imported goods for all the online and offline outlets within the Alibaba ecosystem, including technology-driven grocery chain Freshippo (also known as “Hema” in Chinese), Tmall Supermarket and Intime Department Store.
Download Tmall Global Guide.
Country Pavilions on Tmall Global
In May, Korea was the first country to launch a country pavilion (http://korea.tmall.com) on Tmall.com, allowing SMEs in South Korea to sell authentic products such as cosmetics and apparel directly to Chinese consumers.
In June 2015, Alibaba launched 11 official country pavilions on its Tmall Global platform and cooperative partnerships between Juhuasuan, its group-buying platform, and 26 foreign embassies in China.
The 11 countries include the United States, New Zealand, Australia, Switzerland, France, Britain, Spain, Singapore, Thailand, Malaysia, and Turkey.
A new service will help Alibaba double the number of foreign brands on Tmall Global to 40,000 in three years. Alibaba has taken another giant leap forward towards its ambition of becoming the world’s fifth-largest economy by 2023, becoming a truly global titan of commerce. A crucial element of realizing this is attracting more global […]
Taobao 618 Livestream 618, usually from mid-May to 18 June, is China’s largest mid-year shopping festival. This year’s Tmall 618, there were hundreds of domestic and foreign brands whose sales exceeded last year’s Double 11, with the highest growth rate exceeding 40 times. Taobao/Tmall 618 Performance With over 200,000 brands taking part. Innovative marketing campaigns […]
There are five trends of China’s post-90s and post-95s consumers’ consumption on Tmall Global. They care very much about their appearances and spend a lot on skincare; they expect tasty health supplement; and, they like overseas street fashion, smart home, pet companion. They couldn’t care less about facial skincare Post-90s and post-95s consumers are willing […]
Tmall Global introduced 122% more overseas brands in 2018, over 80% of which enter into the Chinese market for the first time. China cross-border import retail e-commerce grew to a US$16.86bn market in Q4 2018, led by Tmall Global, NetEase Kaola, and JD Worldwide. CBNData and Tmall Global forecast the number of Chinese consumers who […]
Consumption expenditure contributed 76.2% to GDP growth in 2018. The market for imported goods totaled US$2,078.10 billion, an increase of 12.9%. The population of consumers who buy foreign products online is estimated to exceed 200 million by 2020 according to Deloitte. In the pilot areas, such as Shanghai, Hangzhou, Shenzhen, and Guangzhou, next-day delivery or the same […]
China’s cross-border import retail e-commerce market grew by 36% to US$16.86 billion in Q4 2018. Tmall Global and NetEase Kaola together account for 56.2% of China’s cross-border import retail B2C market. China’s General Administration of Customs reported that the import and export cleared by customs’ cross-border retail e-commerce platform totaled 134.7 billion (US$19.82bn) in value […]
China’s cross-border import retail e-commerce market totaled US$12.14 billion in Q3 2018 with a negative growth of 16.2% quarter-on-quarter. The top platforms Tmall Global, NetEase Kaola kept expanding while both JD Worldwide and Vipshop Global saw a slight decline. China’s cross-border import retail e-commerce market reached 84.26 billion yuan (US$12.14 bn) in Q3 2018, a decline […]
The retail sales of China’s cross-border import e-commerce down by 21.9% to 82.1 billion yuan (US$12.86 billion) from Q4 2017. Tmall Global remains in the top spot with a market share of 27.8% followed closely by NetEase Kaola. This quarter didn’t see much change in the ranking of cross-border B2C platforms in China. Tmall Global […]
Tmall Global platform covers 68 countries, 3,700 categories of products, and 16,400 brands. On Double 11 2017, Tmall Global accounted for about 70% of total cross-border retail e-commerce sales in China. Guangdong is the top province by the total number of Tmall Global users in China, followed by Henan & Anhui. Top 5 product export […]
The transaction value of China’s cross-border retail e-commerce reached 105.18 billion yuan( US$16.53 billion), up 28.9% quarter-on-quarter in Q4 2017. Tmall Global continued to lead the market with a market share of 27.6%, followed by NetEase Kaola (20.5%) and JD Global (13.8%). Amazon Global saw its share rise. Big e-commerce campaigns like Double 11, Black Friday, […]
Tmall Global plans to open six new procurement centers across the world to help overseas vendors capture Chinese consumers’ booming appetite for newer and better imported goods according to Alizila. The centers will be established in Japan, South Korea, and Hong Kong, as well as in the regions of North America, Europe and Oceania.
With “Black Friday” falling just two weeks after this year’s 11.11 promotions, it was probably inevitable that consumer fatigue and diminished enthusiasm (not to mention diminished wallets) would sap the strength of the latter. Though cross-border e-commerce platforms introduced various discounts and promotions in the week leading up to Black Friday, most of them failed […]
Cross-border e-commerce has increasingly become a mainstream way for Chinese consumers to access imported goods without traveling abroad or paying large markups at domestic supermarkets. Over the past few quarters, it has shown explosive growth, led by JD Worldwide, Tmall Global, and specialty platform Netease Kaola. China’s cross-border e-commerce retail market reached 81.57 billion yuan […]
Part 2 of 2 in CIW’s report on cross-border e-commerce in China (Part 1). The retail cross-border e-commerce segment makes up a significant fraction of the cross-border e-commerce market, with its 3.05 trillion yuan (US$ 457 billion) revenue accounting for 48.5% of 2016’s total 6.3 trillion yuan (US$944.5 billion) of China’s cross-border e-commerce market. Thus far in […]