Online videos became mainstream media for online learning in China in 2016 with Netease leading in online learning market in China according to a recent survey conducted by Netease and Guokr.
The top three online learning platforms are Netease Open (open.163.com), Zhihu mobile app, and Netease Courses (study.163.com) while TED also made it to the top five.
Paying for online learning content is much more accepted in China in 2016; quality content is a key factor. 70% respondents paid for online learning in 2016 comparing with only 26% a year ago.
Online videos became mainstream media for online learning in China in 2016, being the top engagement (41.97%) of online learners & followed by downloading paid content (26.29%) and paid apps (18.11%). Personal interests and professional skills are the top reasons for online learning in China.
Three-quarters of online learners are satisfied in the learning content.