Launched in 2011, Zhihu is the largest Q&A online community and one of the top five comprehensive online content communities in China, both in terms of average mobile MAUs and revenue in 2020, according to CIC.
Zhihu, Q&A Content Community
Launched in 2011, Zhihu is the largest Q&A online community and one of the top comprehensive online content communities in China, both in terms of average mobile MAUs and revenue in 2020.
Zhihu is also recognized as the most trustworthy online content community and widely regarded as offering the highest-quality content in China.
Read Zhihu's profile here.
China’s urban population under employment is about 425 million. Beijing, Shenzhen, and Guangzhou have the most employed post-85s and post-90s. Business mobile apps see an average daily usage of 25.4 minutes per user in China. And, the majority come from top tier cities with about half between 31-40 y-o. Top social apps for professionals are […]
“Paid knowledge” market is a rising segment in China in the past few years. More China internet users are used to pay for information and knowledge. The market penetration of paid knowledge reached 21.1% in 2018, up by 77.3% year-on-year. Its average DAU was 16.72 million, from 14.9 million in July. Himalaya FM (14%), Zhihu […]
WeChat and QQ have similar reach among users with different educational backgrounds. Weibo reached less than 30% of the 378 million users with a low education background; its penetration among users with a bachelor’s Degree was nearly 50%. Only 15% users with a low education background used Bilibili, comparing to 45.8% users with a bachelor’s […]
The workforce in China totaled 770 million in 2017, with 424.62 million working in urban areas and 351.78 million in rural areas. Less than 20% of China’s working population used mobile business apps. The active users of business apps reached 155.81 million in June 2018. Maimai, 51job, Hilamaya FM, and DingTalk were the top choices. China […]
This report takes a detailed look at the trend that more and more Chinese consumers pay for quality content online; and, it also shares some insights on the most popular platforms of paid digital content. Content generation start-ups in the United States generally focus on monetizing their viewers or followers through advertising, a la Youtube. […]
Tencent has recently confirmed the ongoing testing of a paid subscription platform for WeChat Official Accounts, which will soon be launched.
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