“Paid knowledge” market is a rising segment in China in the past few years. More China internet users are used to pay for information and knowledge. The market penetration of paid knowledge reached 21.1% in 2018, up by 77.3% year-on-year. Its average DAU was 16.72 million, from 14.9 million in July. Himalaya FM (14%), Zhihu […]
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China social media users’ content preference by education levels 2019
WeChat and QQ have similar reach among users with different educational backgrounds. Weibo reached less than 30% of the 378 million users with a low education background; its penetration among users with a bachelor’s Degree was nearly 50%. Only 15% users with a low education background used Bilibili, comparing to 45.8% users with a bachelor’s […]
China’s mobile business apps users insights 2018
The workforce in China totaled 770 million in 2017, with 424.62 million working in urban areas and 351.78 million in rural areas. Less than 20% of China’s working population used mobile business apps. The active users of business apps reached 155.81 million in June 2018. Maimai, 51job, Hilamaya FM, and DingTalk were the top choices. China […]
China Social Media Landscape 2018
Kantar Media CIC releases Social Media Landscape 2018. ByteDance (social media platform), AI users and the “Brand Experience Circle” are covered for the first time. The whitepaper analyzes three key elements: media platforms, users, and brands. The definition of “social media” has been extended with the emergence of a dual-layer of core and derivative social […]
REPORT Chinese Consumers Paying for Digital Knowledge 2017
This report takes a detailed look at the trend that more and more Chinese consumers pay for quality content online; and, it also shares some insights on the most popular platforms of paid digital content. Content generation start-ups in the United States generally focus on monetizing their viewers or followers through advertising, a la Youtube. […]
The rise of paid digital content in China
Tencent has recently confirmed the ongoing testing of a paid subscription platform for WeChat Official Accounts, which will soon be launched.
China Online Learning Market Overview for 2016
Online videos became mainstream media for online learning in China in 2016 with Netease leading in online learning market in China according to a recent survey conducted by Netease and Guokr.
Introductory Guide to China’s Quora “Zhihu”
Zhihu, a Chinese version of Quora, is a social question and answer website launched in Jan 26th 2011. At the beginning of Zhihu’s launch, it was similar to Quora’s functionality and interface. Zhihu started with a group of technical and entrepreneurial users, aimed at attracting high-quality answers from experts and elites in diversified industries.
Baidu Testing Its Chinese “Quora” – Xinzhi
Baidu is internal testing a Quora like social Q&A website called “Xinzhi” (Xin: new; Zhi: knowledge). Since Quora has gained its popularity, a Chinese clone is well expected. “Zhihu.com” was launched this January and it’s still by invitation only. Now it has to face a serious competitor.