As more and more companies try to benefit from WeChat's mini-program, this article shares how Shanghai Pudong Development Bank (SPD Bank) is utilizing a WeChat mini-program for its credit card business, which recorded two million unique visitors as of 22 May 2017.
The mini-program design of SPD Bank focuses on user experience and aims to develop a lighter, smoother, and more targeted application.
Focus on the most frequently used services
The WeChat mini-program team of SPD Bank identified the most used features of the credit card users such as checking the total spending and credit balance.
It adopted a 3x3 cells design to provide nine key features: credit balance, billing statement, rewards, installment, check-in, delay the due date, benefits, status, and nearby promotions. The team also added the function so that users near the SPD Banks can also discover the availability of this credit card mini-program.
Make WeChat Mini-Program another promotion platform
SPD Bank...
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