As more and more companies try to benefit from WeChat's mini-program, this article shares how Shanghai Pudong Development Bank (SPD Bank) is utilizing a WeChat mini-program for its credit card business, which recorded two million unique visitors as of 22 May 2017.
The mini-program design of SPD Bank focuses on user experience and aims to develop a lighter, smoother, and more targeted application.
Focus on the most frequently used services
The WeChat mini-program team of SPD Bank identified the most used features of the credit card users such as checking the total spending and credit balance.
It adopted a 3x3 cells design to provide nine key features: credit balance, billing statement, rewards, installment, check-in, delay the due date, benefits, status, and nearby promotion...
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