Feiyu Live Broadcast Competition in categories such as clothing, jewelry, and makeup is stiff in Taobao’s live streaming ecosystem and there are still opportunities in other categories such as luxury products. A Taobao Live MCN (Multi-Channel Network) Feiyu specializing in second-hand luxury products provides an excellent case for study. Since its debut on Taobao back […]
Xiaohongshu’s original product form in mid-2013 was “US Shopping Guide”, which was in PDF format. Xiaohongshu entered the market from the angle of overseas shopping and successfully captured a group of urban young women who are pursuing an exquisite lifestyle. Alternatively, you can read the eBook: Xiaohongshu Growth & Product Strategies All the good products […]
In today’s consumer environment, the market competition of FMCG has been very competitive, and major brands are trying their best to seize the new generation of consumers. It is no longer easy for them to breakthrough. While facing fierce competition, Mead Johnson has achieved rapid growth in China. One of the important factors is the […]
In Becky’s initial WeChat e-commerce mini-program launch in December 2017, the transactions exceeded one million yuan in 7 minutes and nearly 3 million yuan sales in 113 minutes according to WeChat Advertising. Since then, it has been able to maintain a million transactions in the first minute of new product launches. For a direct e-commerce […]
The young Chinese consumers tend to focus on the quality of life and sense of ritual. They emphasize emotional consumption such as spirituality, entertainment, and lifestyle. They desire to try new and cool things resulting in the rising of popular online shop and travel places. China Everbright Bank Credit Card Center has a keen insight […]
Shenzhen-based Muse Marry, one of the largest luxury wedding dresses agencies in China, received 350 thousand ad impressions on WeChat Moments through Tencent Social Ads. It has already served over 30 thousand brides since 2012. Some wonder how it gets the customer acquisition cost reduced by 94% and acquires 30 new customers every day during one […]
After Haidilao’s tomato beef soup, CoCo’s sugar-free milk tea and Answer Tea’s fortune-telling tea, TikTok, the best-seller maker, helped another food product gain enormous Internet popularity – the “TikTok” half-baked cake bubble milk tea. This milk tea was designed by TikTok and Happy Lemon together. Oreo, half-baked cheese and chocolate crumbs are blended in the […]
At a time when consumers have gradually looked through the routines of social media marketing, brands need to be creative enough to attract their attention. Let’s see how McDonald’s managed to get unexpected 190 million brand impressions through its Spring Festival story of the first pot of gold. Interactive WeChat Moments Ads Taking advantage of […]
In 2017, Saint Laurent, Lancôme, Dior, L’Oréal, and other top-of-the-line international makeup brands arranged WeChat Moments advertising during major holidays to publicize their own lipstick products. If promoting a diamond as a symbol of love and loyalty is among the most classic examples of marketing history, then turning lipstick into the preferred symbol of love […]
As more and more companies try to benefit from WeChat’s mini-program, this article shares how Shanghai Pudong Development Bank (SPD Bank) is utilizing a WeChat mini-program for its credit card business, which recorded two million unique visitors as of 22 May 2017. The mini-program design of SPD Bank focuses on user experience and aims to develop a […]
WeChat membership cards are becoming increasingly popular in China among retailers and other businesses. Today, let’s take a look at how Burger King benefited from adopting this strategy in their China stores. WeChat membership cards features Coupons and membership cards are placed together on WeChat under “Card & Offers. This is what a membership card […]
Xiaogou Electronics was founded in 1999, becoming one of the successful companies who made a success on Taobao/Tmall, successfully transforming its traditional business to e-commerce operation.
Do You still remember the “nickname bottle” that Coca Cola launched last summer? Such an impressive case was not so long ago, now Coca Cola has shifted its focus from bottle to cap, joining up with WeChat.
I chanced upon this Airbnb banner ad in Google’s display network during my business trip in China last month. I clicked on this ad which led me to this landing page:
The heavy storm yesterday afternoon in Beijing flooded some areas and stopped the operation of several lines of subway. However, there were a few lessons marketers can learn on social media marketing on Weibo from how some Chinese companies took advantage of the storm. Lesson 1: Monitor the conversation & take advantage of trending topic […]