China online travel market exceeded 210 billion yuan in Q1 2017 with an increase of 51.5% YoY, led by Ctrip, Qunar, and Alitrip.
It consists of online transportation booking (71.9%), online accommodation booking, and online holiday booking.
Ctrip has 35.19% market share in China’s online travel market, followed by Qunar (17.28%), and Alitrip (13.57%).
In Q1 2017, the market concentration has increased, with the market share of Qunar, Ctrip and Alitrip summing up to a whooping 73.6%. Amongst these three, online ticketing transaction size is 50.2 billion yuan, 27.69 billion yuan, and 19.22 billion yuan respectively.
Analysys analysts believe that since the overall market space for online tickets is still huge, coupled with a positive outlook on the tourism industry, the demand for air travel is still on the rise. At present, despite the increase in online air ticket sales, OTA is still the main channel for the booking of air tickets. The main direction of future development of this industry would be to actively possess creative business models, improve online service experiences, and increase consumer reliance.