In order to meet the ever-changing Chinese consumer preferences in the digital retail era, companies should adjust their products and marketing strategies.
A recent McKinsey report shows five trends of Chinese digital consumers including omnichannel shopping, context-triggered shopping, social media centered consumer interactions, increasing demand for non-standard goods and services, and data-driven personalization.
But how to satisfy consumers' demand in the digital retail era?
Already subscribed? Sign in.
Don't Miss Out.
Invest with as little as one bottle of water per week.
Join other top analysts and business executives and navigate the unique market with China Internet Watch.
Cancel at any time