The coronavirus outbreak is leading to the huge adoption of remote working in China. Chinese technology companies such as Alibaba, Tencent, and Baidu have long been technically ready for their staff to work outside the office. But, remote working to the majority workforces in China remains new and uncomfortable.
Other than returning to the hometown to reunite with the family, more and more Chinese people now choose the reverse route of Chinese New Year transportation or spending the Chinese New Year by touring. The overall popularity of Chinese New Year tourism has increased greatly; and, the proportion of the post-90s generation who chose to […]
In spite of the fact that it’s possible the development rate for Chinese shopper spending will be somewhat lower in 2019 than in 2018, the Chinese keep on expanding their spending by a significant edge and are anxious to pay for things with a solid offer. McKinsey’s most recent China Consumer Report released this month […]
During the National Day Golden Week (October 1-7) this year, online consumption is showing trends towards refinement, efficiency, and intelligence. Traveling is still the main way people spend their holidays. Overall, both consumption and tourism have shown trends of reshoring from abroad to domestic market and expansion from the first- and second-tier cities to the […]
By 2030, 58% of Chinese households are expected to be in or above the mass-affluent class, exceeding today’s 55% South Korean share according to McKinsey. Urban Chinese consumers’ spending profile converges with their counterparts’ spending profile in cities around the world.
For all retailers and manufacturers around the world, the big question is always the same: “how do we grow when, globally, volumes are sluggish?” If we look exclusively at trade aspects, the past years have seen the decline of larger formats, the rise of value-for-money models, the boom of e-commerce, and cannibalization between channels. This […]
collection of Coke cans showcasing the Avengers characters In the latest 2019 Brand Footprint Report from Kantar Worldpanel China, Coca-Cola surprisingly becomes the fastest growing FMCG brand in consumer reach point. This ranking has been traditionally dominated by local Chinese brands: Chinese drinking water brand Nongfu Spring won back-to-back No.1 growth champions in 2017 and […]
The emerging digital market is accelerating Chinese consumers’ consumption upgrading. Nowadays, Chinese consumers are more able to consume sensibly. Shopping is no more as easy as “just buy it”, according to a report from Accenture. Offline physical experiences become more important to Chinese consumers than ever. The appearance of a brick-and-mortar store greatly meets their […]
New energy vehicle is the hottest theme of this year’s Beijing Auto Show. Kantar TNS Auto expert summarizes major trends in this sector.
In 2017, a Chinese internet user spends on average 67 minutes per day reading the news. 14.6% of them spend over 2 hours per day. News accounts for 29% of all time spent online, indicating that news is in high demand according to Tencent’s Penguin Intelligence Research. 76.5% of China internet users access news […]
Evolving cultural values and how brands can use them to switch on growth. Trend 1: Time lost and gained Cultural observation The last couple of decades have been defined by a sudden increase of the social and personal pace of life: from society passing to modernity, to early loss of carefree childhood and rise of […]
The Big Picture of Mobility: 2017 Deloitte China Mobile Consumer Survey is an online survey conducted by Deloitte China TMT industry during the past five years. The survey focuses on consumer behaviors, trends, and opinions regarding a broad range of wireless and mobility products and services.
China’s cross-border online buyers consider quality the most important standard when shopping online for imported goods according to Amazon China’s “Cross-border Online Shopping Trends” report. Personalized consumption is now driving cross-border e-commerce. And, paid memberships are a new growth point for cross-border e-commerce platforms. This report is mainly based on Amazon’s own data regarding the […]
China retail giant Suning held its annual spring conference this month; as the largest O2O retail enterprise in China, this meeting does not just announce Suning’s strategy and development goals for 2018, but also serves as a bellwether for the whole retail industry in China. Looking back at Alibaba and Suning’s 2017, it is possible […]
Three factors contribute to instant noodles rebound in 2017. But the increasing popularity of food delivery apps might push this category back into decline.