'Retail is retail, there is no old and new'. In today’s Fast Moving Consumer Goods(FMCG) retail industry, the consumer demand, groups, channels, and patterns are all changing, but WeChat Pay team believes that the essence of FMCG retail industry has not changed. The factors affecting business flow are still people, service, and channels; what is needed is an effective tool to improve marketing efficiency.
WeChat Pay makes traditional retail offline more intelligent and provides a variety of business marketing ideas. Businesses can move through the retail cycle online or offline using WeChat Pay+Program; Pay as a member allows a more accurate affiliate model; Pay+Single Product offers a closed sales loop from advertising to re-purchase.
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