In 2020, China’s online retail sales reached 11.76 trillion yuan (US$1.82 trillion), with a year-on-year growth of 10.9%. The online retail sales of physical goods reached 9.76 trillion yuan, with a year-on-year growth of 14.8%, accounting for nearly a quarter of the total retail sales of consumer goods. The eastern region accounted for 84.5% of […]
Check out China FMCG market characteristics, trends, and insights below.
Weigh, decompose different raw materials, put the test materials into the machine experiment, and explain the food heat in a few short sentences. This is the consistent routine of Dr. Dika (Low Calorie)’s short video creation. Since its operation in 2019, Dr. Dika has created hundreds of small video clips, attracting nearly 2 million followers […]
In the first quarter of 2021, the sales in China’s FMCG market increased by 10.5% year on year or 3.1% over the same period of 2019. The main driving force of growth comes from the southern market and online channels, according to CTR. The National Bureau of Statistics recently released that the GDP in the […]
Alibaba’s annual active consumers on its China retail marketplaces reached 811 million for the twelve months ended March 31, 2021, an increase of 32 million from 2020, according to its quarterly financial results.
Maybe it’s weird to you but China has several valentine’s days to celebrate, including the February 14th, 520 Day (or Chinese Internet Valentine’s Day), and Qixi Festival. The Qixi Festival, also known as the Qiqiao Festival, is a Chinese festival celebrating the annual meeting of the cowherd and weaver girl in mythology. It falls on […]
In July 2020, food (non-fresh) and non-alcoholic beverages, alcohol, fresh produce, sun protection, and cooling products have gotten more attention from consumers across the country, according to data shared by Jingdong. The southern provinces of Guangdong and Zhejiang saw alcohol transaction volume increase 60% YoY. In Hubei and Hebei, the transaction volume of food and […]
Bonbater, a snacks brand owned by Alibaba with rising popularity on Taobao, is recently revealed by the Chinese media. What are Alibaba’s advantages of running its own brand? The official business registration information shows Bonbater’s dealer is Hangzhou Xinxuan E-Commerce Co., Ltd, which is a wholly-owned subsidiary of Taobao. The company’s former legal representative is […]
The e-commerce channel, growing at an annual rate of 35%, is now the primary growth engine for China’s FMCG market, according to a report of consulting firm Bain. It has achieved high levels of penetration and become a core sales channel in subcategories.
In the third quarter of 2019, China’s GDP growth rate dipped to 6.0%. But amid the slowing economy, China’s consumers still have a growing appetite for fast-moving consumer goods (FMCG). In the first three quarters of 2019, total FMCG sales roles by 2.7%, 6.9%, and 5.7%, maintaining the same pace as 2018. In the first […]
The latest data from Kantar Worldpanel shows that there were 22 Fast Moving Consumer Goods (FMCG) companies reaching over 100 million urban Chinese households during the 52 weeks ending October 4, 2019, with P&G, Yili and Mengniu each attracting more than 160 million families. Products from these three companies were bought by more than 90% […]
In today’s consumer environment, the market competition of FMCG has been very competitive, and major brands are trying their best to seize the new generation of consumers. It is no longer easy for them to breakthrough. While facing fierce competition, Mead Johnson has achieved rapid growth in China. One of the important factors is the […]
JD Worldwide has recently expanded its strategic partnership with The a2 Milk Company, the renowned ANZ region dairy brand. The strengthened partnership will see JD help a2 Milk bring more high-quality dairy products to the Chinese market through tailored marketing campaigns in both online and offline channels, and the exploration of more innovative marketing strategies.
For all retailers and manufacturers around the world, the big question is always the same: “how do we grow when, globally, volumes are sluggish?” If we look exclusively at trade aspects, the past years have seen the decline of larger formats, the rise of value-for-money models, the boom of e-commerce, and cannibalization between channels. This […]
Alibaba’s B2B retail platform Ling Shou Tong has reached 1.3 million mom-and-pop stores as of August 2019 according to Lin Xiaohai, the Vice President of Alibaba Group and General Manager of the Ling Shou Tong division. That means that one out of six stores in the country is a Ling Shou Tong (LST) customer. According […]
collection of Coke cans showcasing the Avengers characters In the latest 2019 Brand Footprint Report from Kantar Worldpanel China, Coca-Cola surprisingly becomes the fastest growing FMCG brand in consumer reach point. This ranking has been traditionally dominated by local Chinese brands: Chinese drinking water brand Nongfu Spring won back-to-back No.1 growth champions in 2017 and […]