Low-tier city consumers are an increasingly important source of growth for the fast-moving consumer goods (FMCG) industry. For many brands, they are the make-or-break factor for their success in China. To win them over, brands need real-life data to understand what they’re buying and, more importantly, why. Low-tier cities youth: must-win consumer segment for many […]
China’s local brands accounted for 98% of the domestic market in 2017, with a 7.7% increase in sales value. 67% of local insurgents grew at least two times faster than their category average. These local insurgents typically sell their products for above-average prices. 22% of makeup brands in 2013 were no longer in the market or had a negligible […]
21 Fast Moving Consumer Goods (FMCG) companies reached over 100 million urban households. P&G and Yili led the race, reaching over 160 million families. Nongfu Spring, Haday, and Dali are fastest growers.
Sales of China’s fast-moving consumer goods grew by 6.3% year-on-year in Q3 2018. E-commerce saw sales growing by 43.6% in Q3 2018, accounting for 10.6% of the total FMCG market. Taobao and Tmall together was well ahead of JD and YHD. 19.4% of shoppers purchased FMCG from Alibaba platforms in the past 12 weeks. Sun Art Group […]
With Chinese consumers entering a new era of shopping, the consumer needs in the near future would grow around three themes: health, instant satisfaction, and personalization. Recently in China, there is a lot of questioning about the once prevailing belief of “consumption upgrading” or “premiumization”, which means consumers start to buy better products/services for higher quality […]
The growth rate of the fast-moving consumer goods (FMCG) in China accelerated during Q2 2018, with annual value growth hitting 4.7%, higher than 2.3% recorded in Q1 and also higher than 4.3% for the whole year of 2017. In the 12 weeks ending June 15, growth for modern trade channels (including hypermarkets, supermarkets, and convenience […]
The upper middle class and the affluent families will account for 55% of personal consumptions in urban areas in China in the next five years, contributing 81% of the consumption growth in China according to CTR. Chinese netizens’ consumption behavior will be more rational, and they will pay more attention to style and dare to […]
For the first time since Kantar started tracking China’s shopping behaviors six years ago, the rate of total value growth increased over the previous year, from 3.6% in 2016 to 4.3% in 2017. In many ways, the “two-speed” phenomenon still exists, but higher speeds are now more prevalent, driven by premiumization. High-speed categories are steadily […]
For 12 weeks ending May 18, 2018, consumer spending on FMCG in China grow by 10.0% compared to the same period last year. Hypermarkets, supermarkets, and convenience stores are showing strong signs of recovery. Consumer spending grew by 10% YoY.
The FMCG market in China is among the world’s most rapidly changing, with almost everything about how products are marketed, sold, and purchased changing at a blistering pace. 56.1% of post-90’s consumers report being the primary deciding force in their household’s shopping and purchase habits. Seeing other people’s shared content on social media (54.6%) and […]
Chinese brands dominate the Top 10 most chosen brands list again. Nongfu Spring posts the fastest growth and enters the Top 10 for the first time.
China’s growth of FMCG sales is weaker in Q1 2018 compared with previous quarters, while new retail accelerates the online and offline integration. Kantar Worldpanel reports that the fast-moving consumer goods (FMCG) market in the first quarter of 2018 was relatively weak with value growing by just 2.3% in the latest 12 weeks compared to […]