Using a WeChat official account to engage in content marketing must also follow these three principles: content creation, content distribution, and conversions. This 3000-word guide provides a framework for marketers and shares common mistakes many companies made utilizing WeChat for marketing.
THREE STEPS TO CONTENT MARKETING
There are three steps to content marketing; we call the first step “content”, the second, “distribution”, and the third, “conversion.” The basic principles of co...
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