Using a WeChat official account to engage in content marketing must also follow these three principles: content creation, content distribution, and conversions. This 3000-word guide provides a framework for marketers and shares common mistakes many companies made utilizing WeChat for marketing.
THREE STEPS TO CONTENT MARKETING
There are three steps to content marketing; we call the first step “content”, the second, “distribution”, and the third, “conversion.” The basic principles of content marketing are to create and disseminate content to drive the conversion of traffic to sales. Using a WeChat official account to engage in content marketing must also follow these three principles.
Therefore, a company who wants to use a WeChat official account as a content marketing tool to achieve its goals must first consider its content. Is the content it produces well-made? Is it properly targeted?
It must also consider distribution; does its WeChat official account successfully ...
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