You are here: / China O2O market forecast 2017-2019
With the increasing utility and availability of mobile payment methods, store-based O2O commerce has experienced steady growth, with total sales of US$91.1 billion in 2016, a figure which is projected to reach US$143.6 billion in 2019.
Online-to-offline (O2O) commerce has long been more prevalent in China than in the developed world, leading to China becoming the largest and most developed O2O market in the world.
With consumers having largely bypassed credit and debit cards in a rush...
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