More than 70% of new TV dramas partnered with Weibo in the first half of 2017. The top 30 TV dramas accounted for 93% of all TV drama-related Weibo impressions. Huge Weibo fan bases also unlocked more revenue opportunities for TV dramas according to Kantar.
Weibo has become the most important marketing and promotion platform for video contents, including traditional TV stations and online video websites.
In the first half of this year, China Central TV Station and provincial satellite...
Already subscribed? Sign in.
Don't Miss Out. Level Up.
You don't need to spend US$8,500 on each report for the latest China digital trends and intelligence. Invest with as little as one bottle of water per week.
Cancel at any time