The total spending of the fast-moving consumer goods (FMCG) recorded moderate value growth of 2.4% in the 12 weeks ending March 22, 2019, compared to the same period in 2018, according to Kantar Worldpanel China. Non-food, especially personal care categories, maintained a robust growth while the food and beverage sector showed a weaker performance of […]
The total brand value grows a record 30% to US$889.7 billion. Alibaba has been crowned the most valuable brand in China for the first time in the annual BrandZ™ Top 100 Most Valuable Chinese Brands ranking, published by WPP and Kantar in Beijing, having grown its brand value by 59% year-on-year to US$141 billion.
When people are buying a smartphone, they’re increasingly opting for a Chinese brand. The big three Chinese smartphone brands are bucking the global trend and are all steadily gaining market share. Global demand for smartphones has been in steady decline for over a year – but not because people don’t love smartphones. Rather, it’s the […]
Awareness of Chinese brands in international markets has declined over the past three years. The “Brand Power” of leading Chinese brands is up 15% year-on-year, compared with 5% growth last year. “Brand Power” is rising fastest in Japan, France, and Spain, representing emerging hubs of growth, according to the BrandZ™ Top 50 Chinese Brand Builders […]
60% of brands continuously using celebrity endorsement strategy have failed to grow their brand power in the past three years. China is one of the markets that are most keen on using celebrities in advertising. Looking at the percentage of ads featuring celebrities, China ranks third, next only to Japan and South Korea, and the […]
Advertising industry’s failure to portray and target women well impacts the effectiveness of individual adverts and campaigns. Male-skewed brands are missing out on an average of US$9 billion in brand valuation in the US, UK, and China. The vast majority (88%) of APAC marketers think they are doing a good job of portraying women as positive role […]
The annual growth rate of FMCG is the same as in 2017. Q4 performance is weaker than the previous quarter. The top players in the modern trade sector combined accounted for 37% of sales in 2018. Sun Art group maintained its leading position with 8.4% of share. Yonghui remained the fastest growing top players in 2018. 65% of China urban families […]
Low-tier city consumers are an increasingly important source of growth for the fast-moving consumer goods (FMCG) industry. For many brands, they are the make-or-break factor for their success in China. To win them over, brands need real-life data to understand what they’re buying and, more importantly, why. Low-tier cities youth: must-win consumer segment for many […]
Centennials is already an economic powerhouse globally as the population born after 1997 now accounts for 35% of the world’s total population. In China, this cohort is generally a combination of post-95s and post-00s. They are quickly becoming the mainstream of Chinese consumers as well. 40% of Chinese consumers will be from these two age […]
China’s local brands accounted for 98% of the domestic market in 2017, with a 7.7% increase in sales value. 67% of local insurgents grew at least two times faster than their category average. These local insurgents typically sell their products for above-average prices. 22% of makeup brands in 2013 were no longer in the market or had a negligible […]
21 Fast Moving Consumer Goods (FMCG) companies reached over 100 million urban households. P&G and Yili led the race, reaching over 160 million families. Nongfu Spring, Haday, and Dali are fastest growers.
What have Chinese consumers bought during Tmall Double 11, the world’s largest e-commerce shopping event? Which categories are big winners? How much have they spent? Do people regret spending too much? Nearly 70% of respondents were buying “more than last year” (35%) or “same as last year” (33%). Apparel was still the most popular one among […]